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How business owners build long-term business success for their businesses.

Since the 2010s, Nigeria’s popular festive season, Detty December, has steadily gained continental and global prominence, particularly because it comfortably couches the plethora of events, concerts (especially with the rise of afrobeats) and the throng of ‘IJGBs’ that flock back home to enjoy the season, its nightlife and its various famed or new destinations. The season has become a major highlight not only culturally but also economically. This period draws millions of Nig